Services Provided
Christy Purchased the Solopreneur Package
While Christy transformed her recently acquired dance hall into a bright, Instagram-worthy event venue, our team produced an attractive seven-page website that featured a photo gallery to show off the gorgeous grounds of Rose Haven. The solopreneur package included:
Branding/
Rebranding
AI Assisted Copywriting
Figma Prototyping/ Wireframing
Custom WordPress Website
Problem
Problem: Illuminating an Imaginative New Concept
Christy faced a daunting uphill battle while bringing her vision to life. She found herself in the challenging position of combining her existing business, Cake ROCK!!!, with her horticultural passion as she and her family uprooted their lives and relocated from South Carolina to Texas. Christy’s new event venue provided theopportunity to meld her distinct talents into a truly one-of-a-kind business. But how could she showcase this novel idea to consumers and demonstrate how her venue stood apart from all the others?
Ideation
From Early Conception to Final Web Development
Rose Haven was destined to break the mold of the event venue market with its unique integration of an in-house bakery inside a versatile event space surrounded by antique rose gardens. When we partnered with Christy, the building was still a dingy dance hall under construction. We had the fortunate opportunity of being an integral part of Christy’s early planning phase so we could work together with her todevelop her new brand identity and services while ensuring that the presentation and tone of her website was perfectly aligned with her business as she built it from the ground up.
Solution
Filling a Niche by Targeting a Market Gap
Christy’s business included amenities that none of her competitors had. But she wasn’t just offering MORE to her clients — she was targeting a demographic that often fell through the cracks. The goal of Rose Haven was to establish a fun, functional, creative venue that wasn’t centered around wedding ceremonies, and Christy’s website needed to convey that message. We developed an elegant, professional layout with descriptive copy to show prospective clients that Rose Haven was perfectly suited for a wide array of events, including corporate meetings,casual gatherings, trade shows and expos, local artisan markets, and peripheral wedding events such as bridal showers and engagement parties. Her new website opened the door to countless opportunities for her new business.